Simplifying complex digital products

Simplifying complex digital products

Product Designer with 6+ years in SaaS, fintech & e-commerce

Simplifying complex digital products

Product Designer with 6+ years in SaaS, fintech & e-commerce

Simplifying complex digital products

Product Designer with 6+ years in SaaS, fintech & e-commerce

About

Meet me

Aline

Moraes

Aline

Moraes

Senior Product Designer focused on product clarity and usability

I design scalable and user-centered digital products, turning complex problems into clear and intuitive experiences.

With 6+ years across SaaS, fintech, and e-commerce, I work end-to-end — from discovery to design systems — always focusing on usability, clarity, and real product impact.

What drives me

Product thinking

Clarity over complexity

Data-informed decisions

Scalable systems

User-centered mindset

Tools & Workflow

Tools & Workflow

Figma

Framer

Miro

AI

Why me

My specialities

I combine visual design expertise with strategic thinking to create consistent, user-centered digital experiences.

Product Thinking

Product Thinking


Aligning user needs and business goals to create structured, scalable product solutions.

Aligning user needs and business goals to create structured, scalable product solutions.

Aligning user needs and business goals to create structured, scalable product solutions.


Key skills

Product Strategy

User research

Competitive analysis

Decision-making

UX & Interaction Design

Designing clear and intuitive experiences by simplifying complex flows and improving usability.

Designing clear and intuitive experiences by simplifying complex flows and improving usability.

Key skills

Interaction design

User Flows

Information Architecture

Wireframing

UI & Design Systems

Building consistent and scalable interfaces with strong visual hierarchy and system thinking.

Building consistent and scalable interfaces with strong visual hierarchy and system thinking.

Key skills

Visual Design

Design systems

Component libraries

Design tokens

Prototyping & Validation

Testing and validating ideas through interactive prototypes and data-informed iterations.

Testing and validating ideas through interactive prototypes and data-informed iterations.

Key skills

Prototyping

Usability testing

A/B Testing

Analytics

Let’s talk!

All rights reserved

Made in Figma and built in Framer

Let’s talk!

Let’s talk!

All rights reserved

Made in Figma and built in Framer

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